Eddie Hassell is the director of business analytics at GKFF who helps to assess agency effectiveness and implement business intelligence strategy. Hassell has 20+ years of subject matter expertise in financial model development, financial reporting and data analytics. Prior to joining GKFF in 2018, he worked at Family & Children’s Services for 10+ years, where he was the financial analysis and budget director and responsible for developing budgets and forecasts for 70+ programs, acting as the primary financial analyst to the CEO and CFO and helping implement an advanced business intelligence infrastructure. Before his role at Family & Children’s Services, Hassell had a multi-faceted career at Avis Rent-a-Car and Cendant Corporation, progressing from reservations agent to VP of Avis North American call center operations and, later, leading Cendant’s contact center operational efficiency and outsourcing efforts. He is a 1987 graduate of University of Tulsa with a bachelor’s degree in finance.